![]() ![]() One downside of using Google ads is that you have to pay for each click-through that you get and this can add up. This is because they are both big platforms that have been around for decades. One benefit that both Yelp and Google Ads have in common is even if you’re not up for building and running the ads, there is a way to outsource. If you’re not prepared to “babysit” your campaigns, you may want to have a certified Google Ads specialist run them for you. In fact, managing and running a Google Ad account properly requires attention daily in some cases. Some businesses find abiding by the criteria frustrating, however, if you don’t, you will end up running into challenges trying to control your cost per click and budget (and depending on the infraction, you may have your ad disabled until you fix the problem).Īnother challenge is the Google Ads dashboard is complex and so there is a learning curve if you’re new. Google gives you a score on how well you’re following their suggestions and it’s called quality score. ![]() On the other hand, Google ads have specific criteria that you have to follow. This is crucial, particularly when it comes to split testing your ad. This can go a long way if you want to get exposure and ad views.Īnother benefit is that Google gives you accurate feedback on how well your ad is performing. One benefit to using Google is that you are entering one of the world’s biggest online marketplaces. You should know that if you don’t target the right keywords and/or audience with your ads then they are likely to be ineffective. This will help you get quality clicks on your ads, and you can also control costs.Īside from this, Google ads will ask you to enter more information about the kind of audience that you are targeting, your daily budget, and modifiers that help you hone in your target market. They seem pretty similar but will produce very different results.įocusing on the more specific keyword helps you connect with the people who are ready to purchase your product or service. There is a fine line advertisers must walk because you don’t want to target broad keywords, you want to be more siloed in your approach.įor example, the word “home remodeling” vs “licensed home remodeling company”. In many ways, keywords can make or break your experience on Google Ads. Keywords on Google are crucial for building a successful campaign. The platform will start by asking you to provide the name of your business and put in information about your ad. Google Ads offer more variety of ads you can use. This can be very frustrating if ‘real’ reviews are being labeled as ‘fake’. The challenge is, sometimes the filter doesn’t work exactly as it should, which can result in positive 5-star reviews being hidden. There is a system that Yelp uses to filter out reviews that they have identified as fake. Getting out of this contract may be impossible depending on the terms in your agreement.īe sure to understand what you’re signing up for before you commit.Īnother ‘con’ to Yelp is that you don’t have control over reviews. In some cases, you may be signing up for a minimum of twelve months. On the other hand, a ‘con’ is using Yelp advertisements can be a long-term commitment. This means smaller companies that are less well-known have a better chance of gaining visibility. just researching.Īnother advantage of using Yelp is that it’s a smaller website compared to Google, making it less competitive. This means that your ad *may* have a higher chance of success as people searching Yelp may be closer to making a purchase, vs. One of the pros of Yelp is that the market you target is focused on finding local vendors to call or visit. Then once you’re happy with how your ad looks, you add a few metrics that you want to measure and you’re pretty much good to go. This part isn’t overly complicated but it can make a difference. There is also a section that helps you choose keywords. It’s all about choosing the perfect picture and adding copy to your ad. With Yelp, you simply follow the ad creation process. There aren’t many steps and you can have a Yelp ad up and running in a short period of time. If you are considering using Yelp advertising, then you should know that the process of making a Yelp advertisement is a straightforward process. So to learn the pros and cons of both Google Ads and Yelp Ads, plus what their key differences are, keep reading. The good news is, that’s exactly what we are about to cover. If you aren’t already aware of what the best option is for you, then you need to get an idea of what each platform offers. When considering Yelp advertising vs Google ads, you should choose the digital marketing services that will give you the most success. There are plenty of options out there when it comes to marketing for home builders and they all come with their own pros and cons. ![]()
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